Product Rendering
From blank page to final frame
Photorealistic 3D product rendering for cosmetics, packaging, and consumer goods — built around a pipeline that turns spec sheets into hero assets.
01 / 06
Mechanical Drawing & Label Artwork
Spec sheets + deco files in.
The client provides us with both the sku's mechanical drawing and deco file — and we go to work. Every angle, every callout, every label edge is studied before a single polygon is built.
02 / 06
3D Modeling & Optimization
The process is fast yet thorough.
3D modeling is how we start making any object come to life — slowly, optimizing its shape for either photography or video use. We determine its scale and measurement according to the ultimate purpose of the final deliverables. Thinking this way always helps us avoid mistakes further down the line.
03 / 06
Textures
It may not seem as crucial as it is.
Where we truly bring an edge to our work is in the texturing. Every crack, every dip, every pixel is the result of intricate polygon displacements and hours of testing — helping us achieve a photorealism which will trick any human eye.
04 / 06
Lighting
That's where we pull tricks.
Multiple passes are rendered one-by-one to help us control every aspect of the light spectrum: from shadows, to gamma, to highlights. Each pass is composited individually, so we can rack focus, deepen a contact shadow, or warm a key light without re-rendering the scene.
05 / 06
Post Production
Armed with every independent layer.
Our photoshop wizards assemble the final image and then tweak each aspect with a delicate touch. Every channel — diffuse, specular, gloss, AO, shadow — is its own layer, controllable to the pixel.
06 / 06
Final Export
Any format, any background.
The result is a video of your chosen length, a PDF presentation featuring all your selected angles, stills to be used in ecom, or any other format you need. For ecom purposes, we provide you with the final TIFF exports using any background of your choosing — plus separate layers so your internal team can do any final tweaks.
The result
Selected final frames
A handful of pieces produced through this pipeline — for Physicians Formula and others.
Have a product to render?
Send us a SKU brief — mechanical drawing, deco file, and intended deliverables — and we'll come back with a treatment, a timeline, and a price.